Tokyo: Hot Wheels Xtreme Overdrive has officially launched as an exclusive in-car gaming title for BMW owners through AirConsole, following its global reveal at the Japan Mobility Show 2025 in Tokyo.
Developed in collaboration between Mattel, AirConsole, and BMW, the game merges the excitement of Hot Wheels racing with cutting-edge automotive technology.
Hot Wheels Xtreme Overdrive Brings the BMW Vision Neue Klasse X to Life
The standout feature of Hot Wheels Xtreme Overdrive is the Panoramic Drive track – set entirely within the futuristic BMW Vision Neue Klasse X.
Players can race a car modeled after the new BMW iX3 alongside a range of classic Hot Wheels models, creating a unique blend of automotive design and digital entertainment.
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This integration celebrates BMW’s next-generation design and innovation, with Hot Wheels Xtreme Overdrive remaining exclusive to BMW drivers until June 2026.
Customization and Multiplayer Gameplay Define Hot Wheels: Xtreme Overdrive
The game emphasizes personalization and social engagement, allowing players to earn points, unlock iconic Hot Wheels vehicles, and customize them to reflect their style. Up to four players can participate simultaneously using smartphones as controllers.
Key features include:
- Iconic vehicles: Eight Hot Wheels models plus an exclusive BMW iX3.
- Unique tracks: Six racing environments, including the Panoramic Drive track inside the BMW Vision Neue Klasse X.
- Multiple modes: Quick Race, Cup Mode, and Custom Track.
- Multiplayer fun: Seamless smartphone controller integration.
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BMW and AirConsole Lead the Future of In-Car Gaming
Hot Wheels Xtreme Overdrive represents the next step in BMW’s and AirConsole’s partnership to redefine in-car entertainment. AirConsole, developed by Swiss company N-Dream, continues to expand its library of over 30 games across genres such as racing, sports, and arcade.
“With BMW and Mattel, we’re proving that the passenger experience can be as iconic as the drive itself,” said Anthony Cliquot, CEO of N-Dream. “Cars are evolving into entertainment hubs, and Hot Wheels Xtreme Overdrive is a perfect example of that shift.”
BMW drivers can easily access AirConsole via the infotainment system by scanning a QR code and connecting their smartphones. The platform is compatible with BMW and MINI vehicles running Operating System 8.5 and above, including the upcoming BMW iX3 with OS X.
As in-car gaming becomes a growing frontier in digital entertainment, Hot Wheels Xtreme Overdrive underscores how iconic brands like Mattel and BMW are merging play, technology, and mobility into one dynamic experience.
